About Us
35+ years of Retail & IT with Customer-First thinking, now built for India's gig riders.
Oorja — Sanskrit for energy — is built on more than 35 years of experience in retail and customer handling. Running stores, managing teams, and staying close to customers day after day taught one lesson above everything else: a business only lasts when the people doing the hardest, most visible work are treated as partners, not just hands on the ground.
India's delivery and gig economy runs on millions of riders, but the system around them rarely runs in their favour — rising fuel costs, out-of-reach vehicle ownership, and insurance or safety left for riders to figure out alone. Oorja exists to build a complete EV ecosystem designed around the rider, not around extracting the most from them.
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Equality — every rider gets a fair shot, not just the ones with capital or connections.
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More profit, less leakage — lower running costs than petrol, and a real path to ownership.
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Support from every angle — financing, insurance, servicing, and safety built in, not bolted on.
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Sustainability — a cleaner alternative that's better for riders and the cities they ride in.
Services
Everything a rider needs, in the order they need it.
Click any service below to view partner vendors, verified partners & ecosystem details.
Beyond the basics
Three things you won't find anywhere else in this market.
Because nobody else is building the whole ecosystem around the rider.
Deactivation & grievance support
Karnataka's new gig-worker law gives every registered rider the right to notice and a proper grievance process before a platform can deactivate their account. Most riders don't know this right exists, let alone how to use it. Oorja helps riders understand their rights, file a grievance the right way, and get their account back if they were deactivated unfairly.
Women riders' safety program
Riding for a living comes with real safety concerns the big platforms still haven't solved. Oorja's safety program gives women riders a way to flag unsafe customers, an SOS option for emergencies, and safety-specific training — built around women's actual on-road experience, not as an afterthought.
Family cover extension
Every insurance product in this market — including the new government schemes — covers the rider alone. But most riders are their family's main earner. Oorja extends health and accident cover to a rider's spouse and children too, so one bad day on the road doesn't put the whole family at risk.
Products
Everyday gear, at prices that make sense on a rider's income.
Oorja aims to be
the one place riders turn to for gear that actually holds up.
Planned categories include:
This list will keep growing — if a gig rider needs it to do their job better, Oorja should be a place to find it.
Ecosystem Watch
Everyone talks about their own slice. We're watching the whole picture.
An app here, an EV there — almost
nobody is talking about the rider's whole life.
Here's what's actually happening around
us.
Government
Riders finally have a legal identity. The Code on Social Security and the e-Shram portal now connect gig workers to PM-JAY health cover and accident insurance, funded in part by a levy on aggregator payments. The PM E-DRIVE scheme puts real money toward EV purchases and new charging infrastructure. Closer to home, Karnataka's 2025 Gig Workers Act — the first of its kind in India — is setting up a dedicated Welfare Board right here in Bengaluru, with a unique rider ID and real limits on arbitrary deactivation. Rollout is still in progress, but the direction is clear.
Companies
Zomato and Swiggy have both pledged fully electric delivery fleets by 2030, and EV-rental and battery-swap players have stepped in to help riders switch without paying upfront. All genuinely useful — but a rider can do all of that and still have no idea what insurance they hold, no plan for their savings, and no help with RTO paperwork. A Karnataka High Court judge put it plainly in a recent case: platforms like these are, in practice, just a building and an app — everything about the vehicle sits with the rider.
Where Oorja fits
Government policy is building the legal scaffolding. Platforms are building EV fleets. Almost nobody is building around the rider as a whole person — their paperwork, their protection, their savings, their everyday gear. That's the one thing Oorja is built to do.
This reflects our understanding of the policy and industry landscape as of now. Schemes, subsidies, and rules change often — always confirm current details before making a decision based on them.
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Score & Leaderboard
Check Your Score
Enter your registered WhatsApp number to see your points and referral count.
Your Global Ranking
Complete deliveries and refer friends to climb the leaderboard.
Standings
Top Performers
| Rank | Name | City | Referrals | Points | Tags |
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Achievement Badges
My Vehicles
Insurance & Documents
| Vehicle | Insurance Provider | Policy Number | Expiry Date | Status |
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Rider Dashboard
Quick Actions
Weekly Referrals
Points Earned Trend
Referrals by City
Login & Logout Activity
My Profile
Basic Information
Referral Program
Admin Login
Enter credentials to access the admin panel.
Admin Dashboard
Referral Reward & Network Analytics
Reward Tier Distribution (7 Levels)
| Reward Tier | Referrals Count | Points Distributed |
|---|---|---|
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Referred Riders Directory
18 referred riders| # | Referred Rider | Phone | Rider Code | Referred By Code | City | Joined Date |
|---|---|---|---|---|---|---|
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Customer Registry
| # | Name | Phone | City | State | Rating | Referral Code | Referrals | Registered |
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| Loading customers... | ||||||||
Vendor / Partner Registry
| # | Business | Contact | Mobile | City | Categories | Status | Registered | Actions |
|---|---|---|---|---|---|---|---|---|
| Click "Vendors / Partners" tab to load data. | ||||||||
WhatsApp Reminder Analytics
Milestone Schedule Breakdown
| Milestone | Total | Sent | Delivered | Read | Failed | Pending |
|---|---|---|---|---|---|---|
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Detailed Reminder Records
Click any box above to view particular related records| # | Rider | Milestone / Type | Latest Status | Scheduled Time | Actual Send Time | Message ID (wamid) | Delivery / Read Time | Provider Details / Error | Action | |
|---|---|---|---|---|---|---|---|---|---|---|
| Click any box above to view related records. | ||||||||||
Partial Rider Registration WhatsApp Reminders
Reminder-Wise Breakdown
| Reminder Stage | Total Scheduled | Accepted / Sent | Successfully Delivered | Messages Read | Failed Messages | Pending Reminders |
|---|---|---|---|---|---|---|
| Loading breakdown... | ||||||
Individual Message Details
Complete audit log of every partial-rider reminder message with masked contact details| # | Rider | Phone Number | Reminder Stage | Message Template | Scheduled At | Sent At | WhatsApp Message ID | Status | Error Details | Registration Status | Completed At | Actions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Click Refresh to load message records. | ||||||||||||
OTP Messages Analytics
OTP Messages Summary
| Metric | Rider | Customer | Vendor | Total |
|---|---|---|---|---|
| Total OTP Requests | 0 | 0 | 0 | 0 |
| ● Successfully Sent (API Accepted) | 0 | 0 | 0 | 0 |
| ● Failed to Send (API / Delivery Failure) | 0 | 0 | 0 | 0 |
| ● Delivered (Confirmed via Webhook) | 0 | 0 | 0 | 0 |
| ● Pending / Unknown Status (Awaiting Webhook Receipt) | 0 | 0 | 0 | 0 |
whatsappLogs. Delivery confirmations are synchronized with real Meta Cloud API status webhooks. Form-type attribution (Rider, Customer, Vendor) is actively logged for all newly initiated requests. Historical logs prior to attribution are included without assumed or fabricated figures.
OTP Audit Log Records
Masked real-time message acceptance and delivery events| Timestamp | Category | Phone (Masked) | Provider | Status | WhatsApp Message ID (WAMID) | Details / Error |
|---|---|---|---|---|---|---|
| Loading OTP records... | ||||||
Lead Capture Funnel
Drop-off by Step
All Riders Registry
| Name | Gender | City | Phone | Vehicle | Points | Referrals | Date | Location (GPS) | Segment Tags | Action |
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Hot EV Leads — Riders Open to EV Switch
| Name | City | Phone | Current Vehicle | EV Openness | Switch Triggers |
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Insurance Leads — Riders Without Coverage
| Name | City | Phone | Accidental Ins. | Health Ins. | Paid Out-of-Pocket |
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Top Referrers Leaderboard
| Rank | Name | City | Referral Code | Referrals | Points | Milestones |
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City-wise Breakdown
Vehicle Type Distribution
Device Breakdown
Browser Breakdown
Daily Traffic (Last 7 Days)
Captured Leads & Email Status
| Name | Phone | Source | Day-0 | Day-7 | Day-15 | Joined | |
|---|---|---|---|---|---|---|---|
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Detected Bots & Datacenter IPs
| IP Address | Bot / Type | Organization | User-Agent | Pages Crawled | Last Seen |
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